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Direct Mail Marketing: Is It Your Choice?
Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. ...
Direct Mail Response Rate Boosters (10 of them)
1. Mail to a different listYour list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot ...
Real Estate Marketing -- How To Measure Your Direct Mail Success
Eugene Schwartz, author of Breakthrough Advertising, said it best: "There are no answers in direct mail except test answers. You don’t know whether something will work until you test it. And you cannot predict test results based on past experience." What ...
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If the truth were told literally millions of dollars a years is being thrown down the drain on direct mail campaigns that fall flat on their face all because the envelope containing the offer is not getting opened.
Think of it - you can work with the zeal of ten thousand men and develop an offer that is so brilliant, so good that all your family, friends and even the family dog are calling it 'the best thing since sliced bread' and hailing you as the 'copywriter of the millennium
But...
Unless your prospects get to read iyour direct mail offer - you are dead in the water.
And your marketing efforts will be as effective as a screen door on a submarine.
Professional copywriters know this and that is why we use the following simple techniques to make sure people open the envelope.
1. Hand Address The Envelope. My friend Drew Whitman calls this 'The Granny Factor' You see, when Granny send you a letter, odds are that she doesn't use a computer-generated label. No. She hand addresses the envelope.
2. The 'Private and Confidential' Method. Just visit your local stationery store and get one of those stamps with 'Private and
Confidential' on it. Use Red Ink. Works like a dream.
3. Lumpy Mail. Pop something in your mail to make it lumpy. People can't resist opening the envelope to find out what it is.
4. Send it in a Box. Why? Because boxes almost always get opened. I have seen better results using this method than just about any other. Yes it is a bit more expensive, but nowhere near as costly as not getting your message opened.
5. The Johnson Box. Use 'Teaser Copy' to 'Open a Loop' in your prospects minds. "Inside - - 5 Shocking Truths About..." or "Is This a Picture of You...?"
There are many more ways to 'Get the Envelope Opened' but these five should give you something to start with.
Remember - Direct Mail is all about getting the right message to the right people.
About The Author
Chris Bloor is a Direct Response Copywriter know as 'The Walking Idea Machine' To get his newsletter, The ZERO Theory Report just send a blank email to zero-theory@aweber.com and Visit His Direct Mail Site www.CircleOfLifeMarketing.com
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